EL VIAJE DE WALKER

ANTHROPOLOGISTS INTO THE DIGITAL

"ANTHROPOLOGY DEMANDS AN “OPEN-MINDEDNESS WITH WHICH ONE MUST LOOK AND LISTEN, RECORD IN ASTONISHMENT AND WONDER THAT WHICH ONE WOULD NOT HAVE BEEN ABLE TO GUESS"

MARGARET MEAD.-

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The project

learning to navigate in uncertainty

WE ARE EL VIAJE DE WALKER, AN ANTHROPOLOGICAL RESEARCH COMPANY THAT THINKS LIKE A CONTEMPORARY EXPLORER TO SOLVE BUSINESS CHALLENGES OF OUR TIME.

We help companies to overcome the challenges and obstacles that prevent them from continuing to grow. We take an exploring trip that takes us from the company to its meaning within society, and from society to the brand to make it meaningful again among its customers. 

We obtain strategic knowledge that allows us to generate an “actionable earthquake” in the company.

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what are we hired for

evolving, or becoming irrelavant

change

Redefining non-working internal processes that generate friction.

GROW

Identify new business opportunities beyond what “we’ve always done”

adapt

Finding a single, unique  opportunity to transit into Digital Culture

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Where we work

everyday life as a source of answers

Physical and digital spaces

 Why do some specific spaces make our customers feel valuable?

How can we transform the company´s values into tangible things, appreciated by their clients?

We reveal what spaces mean to people and help redesign them: digital presence, physical stores, restaurants, parks…

PRODUCTS AND SERVICES

Why do some customers stop paying us?

Why is one product worse positioned in the market than another in similar conditions?

We analyze the presence of a product in the mental framework of the consumer. With this knowledge we work together with companies to give them the identity they need to connect with people.

AUDIENCES

Why do some people connect seamlessly with what we do and others find it harder?

Why can’t we reach more people?

Sometimes we focus our marketing and advertising efforts on people who don’t need what we do or who will never get it. We help identify the types of people who will maximize our product or service to redirect our recruitment efforts.

PRODUCTS AND SERVICES

Why do some customers stop paying us?

Why is one product worse positioned in the market than another in similar conditions?

We analyze the presence of a product in the mental framework of the consumer. With this knowledge we work together with companies to give them the identity they need to connect with people.

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WHO WE ARE

SENIOR EXPLORERS

WE ARE A TEAM OF RESEARCHERS WHO WANT TO HELP COMPANIES TO LINK WITH THEIR CUSTOMERS IN A RELEVANT WAY.

david del amo

Founder. Expert in Ethnographic Research applied to business strategy.

patricia salgado

Sociologist and Director of Research Projects. Specialized in Digital Research.

Quike García

Anthropologist. Responsible for Research Design. Expert in Audiovisual Anthropology.

héctor lópez

Strategy. Expert in Communication and creative strategies.

Julia valderas

Business Design. Responsible for commercial strategy and customer service.

Contact

MADRID: Teresita González Quevedo 9. 
+34 639 34 76  65

Write to David:
david@elviajedewalker.com

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