EL VIAJE DE WALKER
ANTHROPOLOGISTS INTO THE DIGITAL
"ANTHROPOLOGY DEMANDS AN “OPEN-MINDEDNESS WITH WHICH ONE MUST LOOK AND LISTEN, RECORD IN ASTONISHMENT AND WONDER THAT WHICH ONE WOULD NOT HAVE BEEN ABLE TO GUESS"
MARGARET MEAD.-
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The project
learning to navigate in uncertainty
WE ARE EL VIAJE DE WALKER, AN ANTHROPOLOGICAL RESEARCH COMPANY THAT THINKS LIKE A CONTEMPORARY EXPLORER TO SOLVE BUSINESS CHALLENGES OF OUR TIME.
We help companies to overcome the challenges and obstacles that prevent them from continuing to grow. We take an exploring trip that takes us from the company to its meaning within society, and from society to the brand to make it meaningful again among its customers.
We obtain strategic knowledge that allows us to generate an “actionable earthquake” in the company.
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what are we hired for
evolving, or becoming irrelavant
change
Redefining non-working internal processes that generate friction.
GROW
Identify new business opportunities beyond what “we’ve always done”
adapt
Finding a single, unique opportunity to transit into Digital Culture
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Where we work
everyday life as a source of answers
Physical and digital spaces
Why do some specific spaces make our customers feel valuable?
How can we transform the company´s values into tangible things, appreciated by their clients?
We reveal what spaces mean to people and help redesign them: digital presence, physical stores, restaurants, parks…
PRODUCTS AND SERVICES
Why do some customers stop paying us?
Why is one product worse positioned in the market than another in similar conditions?
We analyze the presence of a product in the mental framework of the consumer. With this knowledge we work together with companies to give them the identity they need to connect with people.
AUDIENCES
Why do some people connect seamlessly with what we do and others find it harder?
Why can’t we reach more people?
Sometimes we focus our marketing and advertising efforts on people who don’t need what we do or who will never get it. We help identify the types of people who will maximize our product or service to redirect our recruitment efforts.
PRODUCTS AND SERVICES
Why do some customers stop paying us?
Why is one product worse positioned in the market than another in similar conditions?
We analyze the presence of a product in the mental framework of the consumer. With this knowledge we work together with companies to give them the identity they need to connect with people.
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WHO WE ARE
SENIOR EXPLORERS
WE ARE A TEAM OF RESEARCHERS WHO WANT TO HELP COMPANIES TO LINK WITH THEIR CUSTOMERS IN A RELEVANT WAY.
david del amo
Founder. Expert in Ethnographic Research applied to business strategy.
patricia salgado
Sociologist and Director of Research Projects. Specialized in Digital Research.
Quike García
Anthropologist. Responsible for Research Design. Expert in Audiovisual Anthropology.
héctor lópez
Strategy. Expert in Communication and creative strategies.
Julia valderas
Business Design. Responsible for commercial strategy and customer service.
Contact
MADRID: Teresita González Quevedo 9.
+34 639 34 76 65
Write to David del Amo:
david@elviajedewalker.com
BARCELONA: Guillém Tell 2.
+34 605 51 61 01
Write to Patricia Salgado:
pat@elviajedewalker.com
MEXICO: Ave. Eugenio Garza Sada, 1892. Col. Contry
+52 81 3137.6304
Talk to Marco Cobarrubias.
Follow us:
- + 34 639 34 76 65
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